[EN] Antecedent Conceptual Framework of Islamic Investment Behavior (Iib) as The Investment Intention in Islamic Unit Trust : Expansion Theory of Planned Behavior (Tpb)

Abstract

This paper aims to develop a theoretical framework based on the Theory of Planned Behavior (TPB). The TPB has been used in many disciplines to explain the intention-behavior relationship. However, there is a lack of published literature on the behavioral intentions to determine the intention to invest in Islamic unit trust funds, especially those combining religiosity with the three existing TPB dimensions at once. The research methodology employed in this study is qualitative, specifically utilizing content analysis as its approach. The primary objective of this investigation is to critically evaluate the established Theory of Planned Behavior (TPB) and propose new models grounded in practical applications within the country. The study's foundation is built upon TPB, religiosity, and salesperson characters. To bolster the study's findings, document research serves as a valuable resource. Following a thorough content analysis, the original TPB framework, which encompasses attitudes, subjective norms, and behavioral control, has been expanded by integrating religiosity across its five dimensions: beliefs, practices, knowledge, experience, and consequences. This combination was introduced and named as Islamic investment behavior (IIB). This paper provides the constructs' antecedents and extends the existing TPB model from an investment perspective. This research not only will explore attitudes, subjective norms, and perceived behavioral control but also will incorporate moderating variables that are the character of trust unit consultants including personal character, involvement, promotions carried out and efficiency in the model to increase the predictability of the model introduced in this research.